ALMAK S.A. was founded in Thessaloniki in 1982.
Its founder Mr. Marios Mouratidis viewed a new business sector that deals with "professional business gifts" and can be categorized to the broader sector of marketing and promotion.
The growth of ALMAK is based upon the creation of a new sales system separated firstly to,
- Direct Sales targeted to all Business Leaders of any Business sector, and secondly to a system that is based to,
- Wholesales Agents
The main objective of this system usage was ALMAK to achieve as greater market share of the Greek market, as possible.
ALMAK' s main competitive advantages are concentrated to the following :
-- High quality of printouts
-- Stopless development of new and innovative ideas. Professional Business Gifts and Promotion ideas renovate in a relatively small periods of time, in order to ensure their uniqueness and their unconventional spirit.
The above advantages integrate the Total Strategy of Growth that ALMAK follows via three main directions :
-- Direct Sales using Agents
-- Investments on up-to-date machines that guarantee printouts of total quality
-- Development of Innovative Ideas - Suggestions of Professional Business Gifts
ALMAK's business progress was an effective one. Its success started in 1982, when a small store established in Thessaloniki at Kifisia area. Until today ALMAK turned to be one out of the three Leader companies of its sector. In 1992, the company moved to a new plant in Thermi, covering a production and storage area, of 1200 m2 , including separate space for the company's offices.
In 1994, ALMAK established its first branch in South Greece, Athens. Its main objective was the growth of sales department as well as the improvement of the Customer Service Department. Four years later in 1998, ALMAK perceived that the market potentials, as far as the Professional Business Gift market is concerned, were marginal. ALMAK decided to enter to a new sector that was the sector of 'Promotion' that its main objective was to support other products sales which are of different fields.